My Life as a Content Writer:
It is more often than not that when I tell someone that I am a Content Writer that the very next question is “Oh Wow, that’s cool…….. pause……..what is that?” Which doesn’t offend me because it was only recently that I discovered that job title myself. Yes, I was unaware that my work as a writer actually fell under further specification with the title Content Writer. So, let’s work on clarifying exactly what that means.
The title of Writer in itself does not hold much of a description as it is open to full flexibility and interpretation, and that of a Content Writer is also one of many hats. It is much more than writing articles, reviews or even the ongoing blog posts. If you were to ask a dozen Content Writers what they do, you would have over a dozen different answers. I will briefly give a more detailed list of what my various tasks have been over the last month to give a better understanding, and maybe help you realize that you may very well need to higher your own Content Writer to enhance your business presence.
Most Content Writers work for small or personal businesses, or even write for government websites. Employed by a business or working as an independent contractor, Content Writers write and can be viewed as a sales representative, journalist, comedian or an expert of the field. Skilled in html and specializing in SEO. The Voice Behind the Curtain, if you will, as the writings of the Content Writer put your voice into the world and if done correctly, your path to success within the internet world.
From just that brief introduction, it is clear that it is near impossible to define the job of a Content Writer, because to many people, I have done many different jobs so the answer will always sound different, but my skill set remains the same so let’s look at the similarities. There are essential elements that are not exclusive to the Content Writer, but a definite part of any Content Writers repertoire.
The Researcher:
No matter who or what I am writing, I am a researcher first, a writer second. There have been multiple occasions when I have had to write detailed descriptions of a business that I am unfamiliar with so I must research to make sure that all the information that I relate through my article or blog post is up to date, accurate, as well as informative.
The Editor:
The bane of my existence…… Editing! However, it is the job of any writer, to edit their own work repeatedly, and as a Content Writer, I have to edit the writing of many a client. The wrong format, bad spelling, and sentence structure, all must be corrected and still stay within the ‘voice’ of my client. It is comparable to cleaning someone else’s home, you don’t quite know where anything goes, yet must clean it anyways. You smile and figure it out, because my job is to make you look good, which in turn makes me look good.
The Designer:
Yes, a writer is an artist. Most of the art is seen within the beauty of our words, but that of a Content Writer can be seen in the structurally well designed web site, and detailed placement of headings within a blog. The words of the article are what matters, with proper editing and flow, but the copy must be eye catching and aesthetically pleasing to make the reader want to read it.
The SEO Expert:
Search Engine Optimization, this is where the details start to separate a Content Writer from just Writer. I don’t only write a piece with a word count and submit it for printing, I take the time make sure the key words are woven through the copy to bring it to the forefront of the search rankings. I put on my Researcher hat, and know that the key words I am incorporating our most current to have the best effect in attracting more visitors. It is the tag headline, the key word density, and staying abreast of the newest methods to keep you from SEO silence. If you are not present in Social Media and in the top 10 of Google search, chances are you are in need of a Content Writer.
The Accomplice:
I do not think of myself as just your employee, while I write your vision, I become your best friend, your confidant, your accomplice in your mission to bring your best face forward, making your business an online success. I only want to see you succeed because that means I have succeeded. The better relationship we have is only going to better the content of the writing I do for you. If you are searching for the perfect ally to do your research, design the perfect pitch and give beauty to the words placed on your site, edit the prose with which you entrust me, and make sure that you have prime SEO techniques to give you top ranking in social media forums, you need to befriend your local Content Writer today.
